| 翻訳と辞書 |
| Rainmaker (business) ： ウィキペディア英語版 |
Rainmaker (business)
In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused. It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money. A rainmaker is usually a key figure in the business or organization, not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.
The origin of the business sense of ''rainmaker'' may be an allusion to the Native American practice of dancing to encourage deities to bring forth the rain necessary for crops. In summertime during a drought, for instance, the rainmaker would dance and sing songs on the plains, and the activity was believed by others in the tribe to magically cause clouds to come and bring the life-giving rain. By analogy, a business rainmaker would magically bring new business and clients to a firm or generate more revenue from existing customers and donors, and ''rain'' is a metaphor for money.〔Jeffrey J. Fox. How to Become a Rainmaker. Hyperion (May 17, 2000) ISBN 0-7868-6595-4〕 An example was the late advertising agency executive Frederick D. Sulcer who was described as a ''rainmaker'' after bringing numerous new accounts to the agency. According to one view, the role of the rainmaker is to find a dormant business problem and then create a vision of what life could be like if that problem were solved.
The term ''rainmaking'' is also applied to political fund-raising; for example, United States president Barack Obama was described as a ''rainmaker'' in his effort to raise money for other politicians.
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Rainmaker (business)」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|